I know the world of independent cosmetics companies can be a bit daunting, but some companies are genuinely worth checking out. Shiro Cosmetics is right up near the top of my list, nowadays. Their Loose Eyeshadows can be purchased in jars, mini jars, or sample bags, and in quantities. There’s many options for trying things without killing your pocketbook, and the colors are lovely!
My shiro was WELL worth the money—15 minijars for $38, affordable shipping, nice service, high quality pigment, and beautiful colors! Especially if you’re just learning to blend bright colors, Shiro is a good way to get a variety of colors to learn with! They are one of the easiest eyeshadows I’ve ever worked with, and with most of the colors, my results were phenomenal, even WITHOUT specialized make up techniques(Foiling, Fyrinnae Pixie Epoxy, etc.)
(Shiro Veran, applied wet(left) and dry(right).)
The most unique thing about Shiro eyeshadows is the texture. Obviously it varies a bit from shade to shade, but all of them tend to be almost creamy. The base is slightly waxy, so they spread evenly, and adhere well, even WITHOUT primer.
Their eyeshadows all have cute themes-Pokemon, Zelda, Kawaii style…. The themes can make some unusual/difficult color names, but are cute and well suited.
I ordered 15 sample jars. I had one color turn out to be a dud-the formula caused it to meld together when pressed and shipped(see swatch photos for Rattata), and it would not apply at ALL to the skin over ANY primer, or even adhere to a brush. A short conversation with Caitlin, the owner, confirmed that the color does NOT handle like that, and a new one would be coming, to see if we caught the problem. It DID. I just updated this with the new swatch photos, to compare the difference. I think she is looking into ways to ship it that WON’T cause the problem, so hopefully no one else will encounter this.
One of the more distinctive things about the shiro texture is that most of the eyeshadows seemed to apply the same REGARDLESS of if they were applied over primer, or applied wet. Most shadows gain a bit of vibrancy from being Foiled. But the shiro cosmetics worked just as well dry. Since many make up users have a difficult time applying shadows wet, the ability to use it with a more easy technique is a HUGE advantage.
Additionally the shadows didn’t seem as fragile as other mineral eyeshadows, or loose pigments, in application. Even with Fyrinnae shadows, or MAC pigments, you notice the color maybe difficult to blend, while preserving the intensity, if you aren’t careful. These shadows were almost(Please don’t take offense) IDIOTPROOF!
These may well be the creamiest, easiest to blend shadows I have ever touched.
There’s a good variety of colors, from bright, neutral…. Some are more unique than others, but they are all obviously well planned formulas, not simply repackaged mica, or basic blends. From the size of glitter or shimmer mixed in, to the color of the base, it’s obvious that the owner, Caitlin, put a lot of effort into developing quality colors.
I hadn’t been sure how my review would read, since my first experiences with them were sort of iffy. The product was so sticky, and packed in beneath a sifter, that I had to remove the sifter from ALL of my sample jars to get enough product to swatch or apply. In the first looks, trying to shake product through the clogged sifter, I didn’t care for them, and hoped the texture was easier to work with if I could get a little more product on the brush. Rattata, one of the shades I was most eager to get, turned out utterly disappointing, and I hoped that I hadn’t purchased any other colors with that texture and finish.(It turns out that was my dud color, that got ruined in shipping. I kept the swatch photo of the error jar here, in case anyone thinks they’re having the same problems with it, as well as the “real” swatch of the replacement. It’s a shocking difference.)
Once those difficulties were handled, though, I was blown away with the color, texture, and ease using these colors!
Two of them, Ganondorf, and Epona, make the prefect neutral smoky eye. I consider them easy duplicates for my $38 Hourglass Exhibition eyeshadow duo. Color, texture, finish, is surprisingly luxurious, and full of depth. Others have contrasts and complexity similar to Fyrinnae finishes(rich, orchid lavender with pale aqua shimmer, orange with varying sizes of gold/brown/bronze glitter and gold microshimmer, deep dusky gray with burgundy pearl, etc.)
Shiro Cosmetics are primarily sold through the Etsy store, right now. A true website is in progress, but most of the tabs still don’t function. Since it is a new company, I agree with Caitlin’s priorities. Good products, Good themes and packaging, and THEN worry about expanding your presentation!
Lipsticks and Lightsabers took phenomenal swatch photos for Shiro, that have not made it into the store or website yet. Eventually they will, and I look forward to it, since they give a FAR better idea of the product than the photos currently on the Etsy.
Etsy is pretty easy to process orders through, although I wish they could have a different system for handling lot orders of colors. Maybe some kind of a check sheet? Add the 15 color thing to your cart, and then check fifteen boxes for the colors you want? Right now, you type the color names in the actual order notes box, and it can be a PITA to remember all of the colors and spellings, and write down the correct amount…. The individual colors have listings, but they are not linked at all to the quantity listings.
The packaging is pretty utilitarian(the annoying sifters aside), and it is sent in style, with a receipt, in a organza bag, with a handwritten note and business card attached. The jars are your standard mineral makeup sample jars. The sifters were useless for mine, but the packaging itself is sturdy, and easy to store. They’re nicely labeled, with ingredients listings, and a taped-down insert over the sifter holes to prevent mess during shipping. That irritated me a bit, since about half of the inserts in my order had NO TAB to pull them up by, and I had to enlist the boyfriend and his longer nails to open them without spilling anything. But that’s my own fault for being a compulsive nail biter with hand and joint problems. Overall, I found the sifters to be FAR more trouble than they were worth. I’d have preferred the jars without them. Maybe with a little tape circle over the edge of the lid to secure it, for shipping. Even that is well above industry standard. My fyrinnae eyeshadows have NEVER had sifters, or inserts, or taped down lids(Except for the Pixie Epoxy jar). It’s a fairly finicky precaution, and while I appreciate Shiro taking all the steps necessary to get the product to me in one piece, I’d just rather not spend more time opening the packaging and removing elements, than I spent actually picking the colors OUT and drooling over the pretties online.
If you, like me, remove the sifters, use tweezers with a sharp angled edge-insert them below the lip of the sifter, and twist the tweezers to start popping the edge up. Move the tweezers around the edge of the sifter, twisting, and when its loose enough, it’ll pop right up, and you can scrape the last scraps of products from its edges, and toss it aside!
Free sample baggies included! Yay!
Streaky Rattata applied over Fyrinnae PIxie Epoxy, and bare skin.
Normal Rattata applied over Fyrinnae Pixie Epoxy and bare skin. It barely looks like the same color, right?
Veran, applied wet, and dry.
Veran, in the jar
Shiro Butterfree, applied wet, and dry
Butterfree in jar
Zubat, applied dry, and wet
Zubat in jar
Epona swatched dry, and wet
Epona in jar
Deku swatched dry, and wet
Moosh in jar
Spirittomb swatched wet and dry
Spiritomb in jar
Deku swatched dry and wet
Deku in Jar
Acid swatched dry, and wet. Behold, a Shiro color that actually DOES like being applied wet!
Acid, in the jar
Shiro Ganondorf, swatched dry
Ganondorf in jar
Eventually, I’ll post swatches of the colors I haven’t toyed with or photographed yet, but this is already quite picture heavy. That should give you a good idea about the finish and application of Shiro loose eyeshadows. I’m sure I’ll be ordering more soon, and may buy some for future giveaways as well. I really can NOT recommend Shiro highly enough.